The Sears Roebuck catalog was the shopping equivalent of Amazon.com for most of the 20th century, especially in rural America, which did not have easy access to brick-and-mortar department stores.
Source: Sears Archives
Sears Archives (http://www.searsarchives.com) is a repository of information, documents, and images about the Sears Roebuck Company. The home page of Sears Archives states, “For the first time, Sears has opened the doors to its vast archival collection and invited the public to peek inside. More than 100 years of history now available online.”